Diamond Solitaire Ring with Free iPod, One of Many Aggressive Online Campaigns
Released on = February 6, 2007, 8:52 pm
Press Release Author = Blane Perun/Shenoa & Company
Industry = Internet & Online
Press Release Summary = ShenoaDiamonds.Com has put their heart, into this Valentine\'s Day online offers with a free iPod for selected online purchases.
Press Release Body = New York, New York-- February 6, 2007 --Diamond Solitaire Rings and iPod\'s, do they make good bedfellows? Shenoa & Company, seems to thinks so and have made this coupling a part of their expanding online presence in 2006 and will use this pairing to kick off 2007, with additional aggressive offers to get a larger cut of the multi billion dollar online jewelry industry.
Emanio VP of Online Marketing states \"It\'s the wild west online, we are all fighting to establish dominance, customer acquisition, and market share\" While 2006 was split between customer front end user experience and back end migration. 2007 will be much different according to Perun. "The foundation is now in place online and while we will continue to build and customize, 07 is clearly earmarked for increasing Brand and Market share."
We have increased our depth of product and supplier relationships, all while enacting a competitive cost structure to scale our .com operation. Last quarter our traffic doubled while keeping our operating costs relatively flat. \"On the web you have a cost affiliated with each visitor; you need to optimize that model\" Web dominance is about out of the box thinking, and being ahead of the curve.
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